Our keynote speech at the Fujifilm Healthcare Forum

On Wednesday 22nd April, Trekstock CEO Sophie Epstone MBE and Ambassador Jonny King took to the stage at the Fujifilm Healthcare Forum 2026, delivering a keynote address to one of the most influential gatherings of healthcare voices in the UK.

Held at the Royal Society of Arts in London, the Forum brought together NHS leaders, policymakers, clinicians, patient advocates and health tech innovators for a full day of conversation on the future of care in this country. The agenda spanned everything from AI and diagnostic technology to cancer equity, personalised care and the nation's long-term plan for healthcare, with panels chaired by figures including Chris Hopson, Chief Strategy Officer at NHS England, and Professor Amaka C Offiah, Vice President of Clinical Radiology at the Royal College of Radiologists.

Sophie and Jonny's keynote formed part of the afternoon's session on Access, Equity and Support in Cancer Care, sitting alongside a panel that included senior representatives from the SEL Cancer Alliance, Prostate Cancer Research, and the NHS Race and Health Observatory.

For Trekstock, being part of that conversation is essential. Every day in the UK, 99 people aged 20-49 are diagnosed with cancer. Too often, they fall between the gaps: too old for childhood services, too young to feel at home in adult wards, and too frequently left without tailored support once treatment ends. The discussions at forums like this one - discussions about personalised care, equitable access, and what truly holistic patient support looks like - are not abstract to us. They are about the people we walk alongside every single day.

We are proud to have had a seat at that table, and grateful to Fujifilm UK for convening such an important and wide-ranging forum. As the healthcare landscape continues to evolve, Trekstock will keep showing up in the rooms where it matters, and making sure that people in their 20s, 30s and 40s living with and beyond cancer are never an afterthought in the conversations that shape their care.